
This is one complete pass through a single wedding, from the alarm going off on Saturday to the gallery link landing in the couple's inbox. It is a checklist, not a philosophy. Each stage exists to hand the next one something clean, and the whole point is that nothing has to be done twice.
Two numbers set the shape of everything below. A full wedding is typically 2,000 to 4,000 RAW frames across eight to ten hours of coverage, and the gallery you deliver is usually 400 to 800 images. So roughly four frames in five never reach the client. Getting from one number to the other is not a small chore bolted onto the end of the job. It is the job.
The time survey backs this up uncomfortably well. In a UK survey of more than 300 wedding photographers, respondents spent 4 percent of their working time shooting, 55 percent editing, 11 percent picking photos and the rest on admin and client communication. The wedding is the smallest part of wedding photography. That survey predates the current generation of AI tools, so treat it as a picture of the shape rather than today's exact split, but the shape has not moved much.
What follows is genre specific on purpose. If you want the wider version that covers any shoot type from first inquiry to archive, that is our end to end photography workflow guide. This one starts at 7 AM on a Saturday and stops the moment the gallery is live.
Everything you fix now is something you are not fixing at midnight. Twenty minutes, done the same way every time, in the same order.
Set file naming in camera if your bodies support it, with a distinct prefix per body. It costs nothing now and saves a rename pass later.
Most of the pain of a wedding gallery is created between 2 PM and 11 PM by decisions that felt free at the time. Four habits pay for themselves.
Bursts are the right tool for the confetti line, the first kiss and the bouquet toss. They are the wrong tool for a portrait of two people standing still. Fourteen near-identical frames of a static pose is fourteen decisions for you and no extra choice for the couple.
When you get the shot and you know it, press the rating button. Ten seconds of chimping during a lull is worth ten minutes later. You are not committing to anything, you are leaving yourself a note.
End of getting ready, end of ceremony, end of portraits, end of dinner. Cards come out full or not, and shot cards go in a separate pocket that only ever holds shot cards. If a card fails, you lose one act of the day, not the whole thing.
Agree the split before the ceremony: who has the aisle, who has the reactions, who covers the room during dinner. The best thing a second shooter can do for your evening is not duplicate your angle. We wrote about the handoff in more detail in merging second shooter photos into one gallery.
This is the hinge of the whole workflow. What happens in the two hours after the last dance decides whether the gallery goes out in ten days or five weeks.
Ingest and back up before you sleep. Not because you are heroic, because tired-you at 1 AM is more reliable than future-you on a Tuesday with a new inquiry in the inbox. Copy to your working drive, copy to a second physical drive, start the cloud upload, and only then let the cards go back into the bag. Verify the counts match before anything gets formatted. The full sequence, with the checks worth running before a card gets formatted, is in the after the shoot ingest checklist.
Do not start picking photos on the same night. There is a version of this advice that says power through while the day is fresh. In practice you have been awake for nineteen hours and making judgment calls about expression is exactly the wrong task. Ingest, verify, sleep.
The reason this stage hurts is that every existing tool needs you at a desk. Kepla is being built to do the first pass on an iPhone or iPad, so the shortlist is waiting for you when you sit down rather than starting when you sit down. The picking app for iPhone, iPad and Mac is still in development. What is live today is the free booking page, which handles the front of the job while we finish the back of it.
Split picking into two passes with different questions. Mixing them is what makes the job feel endless, because you are asking your brain to judge sharpness and storytelling in the same glance.
Pass one asks one thing: could this frame ever be delivered? Not is it good. Could it work. You are looking for missed focus, motion blur where you did not want it, closed eyes in a frame with three people in it, the shot of the floor when the camera fired in your hand. This pass is fast because the answer is nearly always obvious in under a second.
Two rules keep it fast. First, do not compare yet. Comparison is pass two. Second, nothing is thrown away. Frames that do not pass simply stay unpicked in the folder, and stay available for the rest of the job. A shot with slightly soft focus is a reject on Monday and the only frame of the bride's grandfather laughing on Thursday, and you want that door open. Unpicked is a label, not a bin.
Whether you do this by hand, with keyboard shortcuts and a fast browser, or with software that proposes the shortlist for you, the output is the same: a working set that is roughly half to two thirds of what you shot. The wedding-specific version of both routes is in the wedding culling workflow.
Now you compare, and now the question changes: does this frame earn its place in the gallery? Work in clusters, not in a straight line. All twelve frames of the first look together, pick one or two, move on. Comparison against a neighbor is far easier and faster than judging a single image against an abstract standard, which is why scrolling a timeline one frame at a time feels like wading.
Run the story pass against coverage, not against your favorites. A wedding gallery has to answer a list of questions: what the room looked like before anyone arrived, who helped her get ready, what his face did when she came down the aisle, who cried, who danced, what the cake looked like before it was cut. If you have forty frames of the dancing and none of the escort cards, the gallery is unbalanced no matter how good those forty are.
Set the target number before you start, not after. Landing between 400 and 800 delivered images is the normal range for a full day, and picking toward a number stops the gallery inflating out of guilt. How many wedding photos to deliver goes into how to set that number for your own packages.
One habit worth building: when two frames are genuinely tied, pick the one with the better expression, not the one that is technically cleaner. Clients remember faces. They do not zoom to 100 percent.
Editing starts only when the selection is final. Going back to add forty frames after you have color matched a set is how a two-day edit becomes a four-day edit.
Edit in scene order, not in file order. Group by lighting condition: the getting-ready room, the ceremony, the outdoor portraits, the reception. Set the look once per group and sync. Fixing white balance frame by frame across a day with five different light sources is the single most common way photographers lose an evening.
Sequence chronologically before you export. The couple relives the day in order. If you shot with a second photographer and your clocks were synced that morning, this is a sort, not a project.
Send a sneak peek within 48 hours. Ten to fifteen images, edited properly, sent while the couple is still on a high. This is the highest leverage thirty minutes in the entire workflow: it buys you patience for the full gallery, it is what gets shared, and it is what the vendors from the day repost. Get it out before you start the main edit.
Deliver with an expectation you already set. The gallery goes live, the download instructions are one sentence long, and the delivery date was in the contract rather than invented under pressure. The wedding photo delivery timeline covers what to promise and how to hold it.
| Stage | When | What done looks like |
|---|---|---|
| Prep | Morning of | Cards formatted, clocks synced, timeline and family list in hand |
| Shoot | The day | Cards swapped at fixed points, hero frames flagged in camera |
| Ingest and back up | Same night | Two local copies plus cloud, counts verified, cards untouched |
| Pass one, technical | Day 1 to 3 | Working set is about half of what you shot, nothing thrown away |
| Pass two, story | Day 2 to 4 | Final selection near your target count, coverage checked |
| Sneak peek | Within 48 hours | 10 to 15 finished images with the couple and the vendors |
| Edit | Day 4 to 10 | Edited by scene, synced by lighting group, sequenced in order |
| Deliver | By the contracted date | Gallery live, one sentence of instructions, album offer queued |
Three things break this pass more than anything else. Starting the edit before the selection is locked. Skipping the same-night backup because it was a long day. And letting one wedding sit half finished while the next one arrives, which is the failure mode that turns a busy month into a backlog you carry until January.
Most working photographers land somewhere between two and six weeks, and the contracted date matters more than the actual speed. What you can control is the shape: back up the same night, finish the selection before you start editing, and send a sneak peek within 48 hours. The sneak peek is what buys you the rest of the timeline, because the couple stops waiting in silence.
A typical full day of eight to ten hours produces 2,000 to 4,000 RAW frames and a delivered gallery of 400 to 800 images. Decide your target before you start picking rather than after. Choosing toward a number keeps the gallery from inflating out of guilt, and a tighter gallery is almost always the one clients say they love.
Back up the night of the wedding, but do not make selection decisions then. After nineteen hours awake, judging expression and focus is exactly the task your brain is worst at. Copy the cards to two drives, start the cloud upload, verify the file counts, then sleep. The picking goes better in one clear-headed session than in two exhausted ones.
The technical pass asks whether a frame could ever be delivered: focus, blur, closed eyes, obvious misfires. It is fast because the answer is usually instant. The story pass asks whether a frame earns its place, comparing near-identical shots in clusters and checking the gallery covers the whole day. Separating them stops you switching mental modes hundreds of times.
Sync every camera clock to the same minute before you leave the house on the morning of the wedding. That one step lets you sort both photographers into a single chronological timeline automatically instead of hand-matching moments later. Give each body a distinct file prefix too, so you can always tell whose frame is whose.
No. The passes work with any browser and a set of keyboard shortcuts, and plenty of photographers run this by hand for years. Software helps most at the technical pass, where the decisions are repetitive and objective. It helps least at the story pass, where you are choosing which version of a moment tells the truth about the day.
Kepla for Mac clears the obvious misses from a card, names the reason on every frame it sets aside, and leaves the choosing to you. Nothing is ever deleted, moved or renamed. Free through the private preview · the first hundred photographers keep it at $99 a year.