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The photo culling checklist: pick or set aside

Osmel Contreras · Founder, Kepla · August 12, 2026 · 8 min read
A woman in a red dress seated on rocks by the sea, looking at the camera
Culling & AI

This is a working checklist for picking photos after a shoot, split into three passes so each one asks a single question. One column is what you pick. The other is what you set aside. Set aside means marked and left exactly where it is, because at no point in this checklist does a photo get deleted. Print it, or keep it open on your phone while you work.

01 · HOW TO USE IT

Two columns, and neither of them is a bin

Most culling checklists you will find are written as two columns, keep and bin, and that framing quietly makes the job harder than it is. If the second column is a bin, every decision carries a consequence, so you slow down, you hesitate on the ones you are unsure about, and at midnight you either keep far too much or make a call you regret in March.

Change the second column and the whole job gets faster. This checklist has a pick column and a set aside column. Set aside means the frame is marked as not picked and stays exactly where it is, in the same folder, at full resolution, ready to be looked at again in five minutes or five years. Nothing is destroyed at any pass. That single change is what lets you move quickly, because a decision you can walk back does not deserve thirty seconds of thought.

The three passes each ask one question, in this order: is this frame usable, is this the best frame of this moment, and is anything missing. Run them separately. Mixing them is the most common reason a cull takes all night, and it is on the list in our guide to the culling mistakes that take years to show up. If you want the wider theory behind the passes rather than the checklist itself, start with the complete guide to photo culling.

The rule under the whole checklist

Nothing gets deleted. Not in pass one, not at the end, not when the gallery is delivered. Every frame you set aside stays on the drive next to the ones you picked. You are sorting, not clearing.

02 · BEFORE PASS ONE

The setup that makes the rest fast

Five minutes here saves an hour later. Do all of it before you look at a single photo.

03 · PASS ONE

Pass one: is this frame usable

One question, asked at fit to screen, answered in about a second. Do not zoom. Do not compare. Do not rank anything yet. You are drawing a floor, not choosing favorites.

Pick when

Set aside when

Two habits protect this pass. Go forward only: no scrolling back to reconsider, because the set aside column is not permanent and reviewing twice doubles the job. And stay off the zoom key. Checking eyelash sharpness on a frame you have not decided you like yet is the single most expensive habit in culling, and it changes almost no decisions.

04 · PASS TWO

Pass two: one frame per moment

Everything that survived pass one is usable. Now you are choosing between frames that are all fine, which is a different and slower kind of thinking, so group first and decide inside the group. Six frames of the same hug is one decision, not six.

Pick the frame where

Set aside

One warning. Frames that look near identical in a grid are sometimes not near identical at all: two people reacting to the same joke half a second apart are two different photographs. Group by moment, not by thumbnail similarity. The tiebreakers for genuinely close calls are in choosing the best frame from a burst.

05 · PASS THREE

Pass three: the pass that adds photos back

The first two passes only ever subtract. This one exists to catch what that leaves out, and it is the reason nothing gets deleted along the way: pass three regularly needs a frame you set aside an hour ago.

Work from the day rather than from the folder. Read down a coverage list and check that each item has at least one picked frame:

Where an item has no picks, go back into the set aside pile and take the best frame that exists, even if it fails the bar you were holding in pass one. A slightly soft photo of something that happened beats a perfect photo of nothing, and the grandmother who appears in exactly one usable frame all day is not a candidate for your standards. This is also where you sanity check volume against the length of the day, which we go through in how many wedding photos to deliver.

06 · THE CHECKLIST

The printable version

This is the part worth printing or keeping on your phone. Everything above, condensed into the two columns and the pace each pass should run at.

PassPick whenSet aside whenPace
1. UsableFocus on subject, eyes open, exposure recoverable, something happeningMissed focus, unintended blur, blinks, blown faces, test framesAbout a second a frame, fit to screen, forward only
2. Best of the momentPeak expression, most eyes open, clean background, sharper of a tieThe rest of the burst, repeated static setupsOne decision per group, not per frame
3. CoverageAnything that fills a gap in the day, even if imperfectNothing. This pass only addsRead the list, not the folder
Final readThe set as a sequence: does it tell the day in orderRepetition you only notice at gallery scaleOne pass through picks, no going back into set aside

The final read is the only time you look at your picks as a group rather than as individual photos. Three frames that each earned their place can still be three frames of the same thing when they land next to each other in a gallery. If you find yourself repeatedly unsure at this stage, the problem is usually upstream: your criteria are not written down anywhere, and building explicit culling criteria is a better fix than a fourth pass.

07 · SET ASIDE

Where the set aside photos actually live

They live where they already were. Mark them with a flag or a color label and leave the files in the shoot folder at full size. Do not move them into a rejects folder, do not rename them, and do not clear them out at the end of the job.

The reasons are practical, and every one of them has happened to a working photographer. A client emails in March asking for anything at all with her father in it, because he died in February. A magazine wants a horizontal version of a frame you picked vertical. A family member was in the background of forty frames and in exactly none of your picks. You look at a wedding two years later with a changed eye and want back three photos you passed on. In each case, the answer is either one search away or gone forever, and which one depends on a decision you made at midnight while tired. There is more on managing that pile in what to do with the photos you don't pick.

If storage is the real worry, the answer is archiving rather than erasing. Move the finished shoot, picks and set aside frames together, onto slower and cheaper storage once the gallery is delivered. Drives are cheap compared to the one email you cannot answer.

08 · WHERE WE FIT

Running the checklist without sitting at a desk

Pass one is the pass a machine should be doing. It is a fixed test applied identically to every frame, it is where most of your evening goes, and it is the only pass with objectively right answers. Pass two is partly automatable, since grouping bursts is something software is genuinely good at. Pass three is entirely yours, because no tool knows there was a family list or who flew in from three time zones away.

Plenty of good software does the first part. Aftershoot and Narrative Select are desktop apps that run the mechanical pass locally, Photo Mechanic makes you faster without deciding anything for you, and Imagen offers picking as an add-on to its editing service in the cloud. If your workflow already starts at a desk, any of those will shorten this checklist.

Kepla is being built on the assumption that pass one should not require the desk at all. The picking app for iPhone, iPad and Mac is still in development, and it is built on the same promise this checklist is: it only marks what it picked. No file is deleted, moved or renamed, so the set aside column stays one tap away on every pass and on every screen. The part that is finished today is the booking page, which is live and free while we build the rest.

09 · COMMON QUESTIONS

FAQ

Do I have to delete the photos I don't pick?

No, and it is worth deciding once that you never will. Keep them marked as not picked in the same folder, at full size. Clients ask for specific people months later, magazines ask for different crops, and your own taste changes. Storage costs less than the one request you cannot answer. If space is tight, archive the whole shoot to cheaper storage instead.

What is the difference between culling and editing?

Culling is choosing which frames go forward. Editing is making those frames look right. Keeping them separate matters, because the moment you start adjusting exposure on a photo you have not yet chosen, you have spent editing time on something that may never be delivered. Choose first, adjust second, and never open the develop panel mid pass.

How many passes should a cull take?

Three, plus a quick final read. Pass one asks only whether a frame is usable. Pass two picks the best frame of each moment. Pass three checks the whole day for gaps and puts frames back where coverage is thin. Adding more passes usually means the earlier ones were asking more than one question at a time.

How many photos should I pick from a wedding?

Typical galleries run 400 to 800 images from the 2,000 to 4,000 frames a full day produces, though it varies with hours of coverage and guest count. Treat it as a sanity check rather than a target. If your number is far below the range, look at whether your coverage has gaps before you assume your standards are simply high.

How long does culling a shoot take?

It depends heavily on volume and method, so measure your own rather than trusting an average. As a sense of scale, a UK survey of more than 300 wedding photographers found culling took about 11 percent of total working time, against 55 percent for editing. Time one shoot end to end and you will have a baseline worth comparing against.

Should I cull on my phone or my computer?

Both, at different passes. A phone is fine for the usable or not question, which is most of the frames and most of the time, and it can happen anywhere. A larger screen is better for comparing near identical frames at size and for the final read of the gallery as a sequence. The useful thing is not repeating work between the two.

FOUNDING COHORT · 100 SEATS

Run pass one on the drive home.

Kepla for Mac clears the obvious misses from a card, names the reason on every frame it sets aside, and leaves the choosing to you. Nothing is ever deleted, moved or renamed. Free through the private preview · the first hundred photographers keep it at $99 a year.

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