Kepla
The 17hats alternative built only for photographers
17hats is a capable all-in-one for solo businesses of every kind. That generality is the trade-off: it doesn’t host client galleries and it isn’t tuned to how photographers actually work. Kepla is photographer-only — galleries, booking, billing, and an AI that rebooks clients, all in one.
Pricing and features referenced on this page were checked in July 2026 against 17hats's public pricing page. 17hats is a trademark of its owner; Kepla is not affiliated with 17hats.
All-in-one for everyone — not built for photos
17hats runs $60/month, $600/year, or $800 for two years (often 50% off the first year), covering contracts, invoicing, quotes, questionnaires, and scheduling. It’s solid — but it’s a general small-business CRM, with document limits on lower tiers and no client galleries, so photographers bolt a gallery tool onto it.
Kepla is designed around the photography job specifically: a paid deposit auto-creates the gallery, downloads paywall into revenue you keep, expiry offers a shared-revenue Vault, and the AI rebooks past clients and defends your scope. Nothing is generic, and nothing lives in a second app.
Kepla vs 17hats
| Kepla | 17hats | |
|---|---|---|
| Built for | Photographers only | All small businesses |
| Contracts & e-signatures | ✓ Built in | ✓ Included |
| Invoicing, deposits & reminders | ✓ Built in (Stripe) | ✓ Included |
| Client photo galleries | ✓ Built in — favorites, downloads, paywall | ✗ Needs a second tool |
| Booking → gallery automation | ✓ Deposit paid = gallery created | ✗ |
| Gallery expiry → archival upsell | ✓ Lifetime Vault, revenue shared | ✗ |
| Document limits | None | 20–unlimited/mo by tier |
| AI rebooking (last year’s clients) | ✓ Drafted for you | ✗ Manual |
| Scope-creep protection ("just a few extra edits") | ✓ Flags + drafts a paid-upsell reply | ✗ |
| Semantic gallery search ("find the first kiss") | ✓ Magic Search | ✗ |
| Guest face-match ("photos I’m in") | ✓ Built in | ✗ |
| Price | Founding: $19–$39/mo, locked — galleries included | $50–$60/mo, galleries not included |
Where 17hats is genuinely strong
17hats is a proven, dependable all-in-one with a genuine free tier and a broad feature set that works across many kinds of solo businesses — and it’s shipping today. If you run more than just a photography business, or want a mature generalist CRM now, 17hats is reasonable. Kepla’s advantage is being 100% photography: galleries and image-AI are native, and there are no per-document limits.
One photographer-only tool instead of two generalists
17hats at $50/mo (annual) plus a gallery tool like Pixieset Pro at $24/mo is about $888/year. Kepla covers CRM and galleries at $19–$39/mo founding — $228–$468/year — with AI follow-ups included. Run the numbers in the cost calculator.
Bring your clients and galleries across
Kepla’s migration hub imports client and project records from CSV exports and galleries via Google Drive or bulk URL ingest. Founding members get white-glove migration help.
FAQ
Is Kepla a good 17hats alternative?
For photographers specifically, yes — Kepla covers 17hats’ CRM basics and adds native client galleries plus photographer-tuned AI, with no per-document limits. If you run multiple types of small business, 17hats’ generalist breadth may suit you better.
How much does 17hats cost in 2026?
17hats is $60/month or $600/year (often 50% off the first year), with document limits on lower tiers and a limited free CRM plan. It does not include client galleries.
Does 17hats include client galleries?
No — it’s a general small-business CRM; photographers add a separate gallery product for delivery.
Can I move my 17hats data to Kepla?
Yes — client and project records import from CSV exports, and galleries via Google Drive or bulk URL ingest.
When can I use Kepla?
Kepla is in private beta — invites roll out weekly, and the first 200 photographers lock founding pricing.
Book more. Chase less.
Join the waitlist for early access and founding pricing locked forever. Invites roll out weekly.